A gift matching program is one of the main components of the charitable Unidea – UniCredit Foundation. It is set up to advance and strengthen the social involvement of UniCredit Group’s staff members.
This gift matching program effectively increases the contribution of every individual in that the Unidea – UniCredit Foundation matches staff members’ private donations upon application. It works this way: at least 15 members of staff are to team up as a group and donate a minimum of 1,000 euros. The goal is to support cooperation and collective efforts among staff members and create the basis for a culture of willing action.
In 2009, almost 1,500 staff members participated in the program and donated a total of 141,000 euros. An especially large group of donors became involved with SOS Children’s Villages: 19,000 euros were donated and then matched by Unidea. In 2009, the gift matching program in the subsidiary Hypovereinsbank is already going into its fourth round.
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| Florian von Khreninger-Guggenberger, Director of the branch Munich - Historic centre, hands a Christmas donation to SOS Children's Villages worldwide |