Selling and donating – by now, products offering donation of proceeds to charity have become well-established in Germany. More and more businesses are employing this marketing tool (“cause related marketing”) to link the sale of a product with their social commitment.
Cause related marketing offers you the opportunity to stand out in the market in a positive way. If you have identified a product in your program that lends itself well to this form of cooperation, we can develop the line of communication together with you.
The positive statement regarding portions of sales proceeds in favor of SOS Children’s Villages can be reinforced by appropriate displays at the points of sale or centrally incorporated into cross-media advertising campaigns.
In this way, a “win-win” situation can result, from which both you and SOS Children’s Villages can benefit.