With your commitment to SOS Children’s Villages, you will also present yourself to your customers as a company that champions children and families in need.
According to the international Edelmann consumer survey, consumers all over the world more than ever want companies and brands to be socially committed. 77 % of consumers questioned in Germany are prepared to change their consumer behavior in the long run if this can help to make the world a better place to live in. Six out of ten Germans state that they simply expect brands to support a good cause these days.
Many customers who set value on businesses being socially involved are also themselves willing to contribute to giving children a better future. With this in mind, you can involve customers in your own CSR activities and rouse their enthusiasm to make a difference together with SOS Children’s Villages.