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Enlisting Staff Members as Active Supporters 

Which role does the social commitment of a business play for its employees? Realistically, it cannot be expected to hold the position of first importance when employees choose their employers. However, a business that demonstrably acts fair and with ethics along the whole supply chain definitely has an advantage. This advantage also shows itself when it comes to recruiting highly-qualified specialized personnel.
Ethical companies are more attractive. Your employees will appreciate it if their employer maintains ecological and social values. Surveys show that 93 % of all Germans have a stronger loyalty to a socially committed company. Pride and contentment increase by 14 % in employees of socially responsible companies, motivation and commitment even by 30 %. Your CSR commitment is thus a key part of your company’s strategic value chain.

Involve your employees in your CSR activities, or, vice versa, let yourself be inspired by your employees’ activities. By making your social commitment a lively part of corporate culture, it will become more authentic, it will strengthen the sense of community and have longevity.