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Value of the Brand SOS Children’s Villages 

For six decades, SOS Children’s Villages has fascinated and captured everyone who has encountered Hermann Gmeiner’s simple idea.

The brand SOS Children’s Villages comes with a high degree of popularity and serves as a seal of quality for the raising of children in a family and a community. The affirming feelings and achievement of offering disadvantaged children the significant second chance of a positive present and a positive future – these constitute an additional value of our actual services. They represent the image that is behind the SOS organization and focus on trust and emotional bonding – with SOS friends, supporters, business partners and staff.

Apart from numerous international awards for SOS Children’s Villages, this was also reflected in the IRES-Faszinationsatlas (IRES Fascination Study) in 2008. The purpose of the impartial survey was to find out which brands emoted especially strong feelings of fascination. The results were indisputable. Among the fifty in Germany receiving the most votes, SOS Children’s Villages split first place together with Doctors without Borders, and SOS Children’s Villages was also familiar to 98% of those asked.

In addition, the Emnid Donation Monitor certifies SOS Children’s Villages as having the best image rank among organizations in Germany, especially regarding the themes of effectiveness, competence, vision, diligent handling of donations, transparency and sustainability.