Social Commitment

Economic success brings about responsibility

Social responsibility or corporate social responsibility (CSR) stand for conscientious entrepreneurial action in the context of society as a whole. This comprises the entire value chain of a company. Sustainability in dealing with both environment and society is the maxim on which CSR principles are based.

Recognizing CSR as a major part of company strategy
The reputation of a company is crucial. One part of this reputation depends directly upon a company’s social commitment; but only if the commitment is not perceived as purely serving the company’s image cultivation. A company’s CSR involvement must be in line with its core business, its strategic orientation and its culture of values.

CSR Opens up Opportunities
Ethical businesses are more successful, more attractive and more future-oriented. Current surveys show that the social commitment of a company has sustainable and positive effects on both the motivation and the identification of its staff members, as well as positive effects on its customers’ willingness to buy.

Especially in times when both society and economy are profoundly changing, major opportunities will open up for ethically motivated and socially committed companies.

Find out more at „What you can do“.

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