We have developed principles that reflect our attitude towards the structure of company partnerships. They are the prerequisites for interaction on a basis of mutual trust.
· The brand of our partner and that of SOS Children’s Villages should fit together and
ideally, complement one another. The cooperation must be credible and authentic.
· A partnership between a company and SOS Children’s Villages is only authentic if the
partners work together in a respectful and transparent manner.
· Different interests in a partnership are legitimate. However, it is important that they are
openly addressed. Only then can a common objective be reached.
· Support of Children’s Villages can by all means bring about an economic advantage for
the business and should turn out to be a win-win situation for all concerned.
· The partnership’s internal and external communications are developed and realized
together.
